A top-producing hygienist's playbook, turned into a repeatable pipeline.
A credentialed founder, a real playbook, and a pipeline problem. We built the web presence and demand engine that turn NuDental's expertise into a predictable book of consulting clients.
NuDental Hygiene Consulting helps dental practices build high-performing, profitable hygiene departments. Founder Noura McClure is a Registered Dental Hygienist (RDH) with a B.S. in Biology from UCF who personally produced over $700,000 annually as one of the most productive hygienists in the country. Before launching NuDental in 2020, she served as a top hygiene consultant for leading DSOs, training thousands of providers nationwide. Every engagement starts with a free performance analysis and combines in-office coaching with virtual training between visits.
- Founder produced $700K+/yr as a working hygienist
- Trained thousands of providers at leading DSOs
- Launched 2020; free Performance Analysis intake
- In-office + virtual hybrid coaching model
The brief
NuDental's entire offer rests on one fact: founder Noura McClure personally produced over $700,000 a year as one of the most productive hygienists in the country before training thousands of providers at leading DSOs. That's a credential practices will pay for, but only if they understand it before they bounce. The expertise was real; the demand engine to surface it wasn't there yet.
Our work
We built the web presence and the acquisition program around NuDental's actual sales motion, which starts with a free performance analysis. The site is structured to make the founder's track record unmissable and to move a practice owner from "interesting" to "book the analysis" with as little friction as possible, supported by paid search and SEO aimed at the practices searching for hygiene-department help.
Why it works
In B2B services, the founder's story is the product. The job isn't to manufacture authority; Noura earned it chairside. It's to put that proof in front of the right practice owner and give them an easy first step. A real playbook plus a clean intake turns hard-won expertise into a predictable book of consulting clients.
A top-producing hygienist's playbook, turned into a repeatable pipeline.