Turning a top-producing hygienist's playbook into scalable demo flow.
A credentialed founder, a real playbook, and a pipeline problem — we built the web and demand engine that turned NuDental's expertise into a predictable book of consulting clients.
NuDental Hygiene Consulting helps dental practices build high-performing, profitable hygiene departments. Founder Noura McClure is a Registered Dental Hygienist (RDH) with a B.S. in Biology from UCF who personally produced over $700,000 annually as one of the most productive hygienists in the country. Before launching NuDental in 2020, she served as a top hygiene consultant for leading DSOs, training thousands of providers nationwide. Every engagement starts with a free performance analysis and combines in-office coaching with virtual training between visits.
- Founder produced $700K+/yr as a working hygienist
- Trained thousands of providers at leading DSOs
- Launched 2020; free Performance Analysis intake
- In-office + virtual hybrid coaching model
The brief
NuDental Consulting came to us looking to move a specific number through b2b services · web + paid + seo. The starting conditions: real spend, partial tracking, and a gap between what dashboards reported and what the business was actually seeing.
Our approach
We ran the engagement the way we run every engagement — one senior team, one weekly operating rhythm, and measurement rebuilt before the campaigns. Structure, attribution, and creative got the attention they needed, in that order.
The outcome
+180% booked demos — and, more importantly, a program the team can run, measure, and compound on instead of a black box they have to trust.
Turning a top-producing hygienist's playbook into scalable demo flow.