A founder-led agency that competes on relationships — and inbound.
An end-to-end growth program for a founder-led real estate team — web, paid, SEO, creative, social, and CRM — tuned to the long cycle of residential real estate.
MIA Homes Team is a boutique real estate agency founded by Marta, a Colombian immigrant, former fashion entrepreneur, and licensed agent for 15+ years. Headquartered in Weston, Florida, the team serves clients across major U.S. metros — Miami, Chicago, Los Angeles, and New York — with a relationship-first approach to buying and selling. The philosophy is simple and stated plainly: clients come first, and communication never stops during the transaction.
- Founded by Marta, 15+ year licensed agent
- Headquartered in Weston, FL; serves MIA, CHI, LA, NYC
- Relationship-first, founder-led
- Full stack: web, paid, SEO, creative, social, CRM
The brief
MIA Homes Team came to us looking to move a specific number through real estate · full stack. The starting conditions: real spend, partial tracking, and a gap between what dashboards reported and what the business was actually seeing.
Our approach
We ran the engagement the way we run every engagement — one senior team, one weekly operating rhythm, and measurement rebuilt before the campaigns. Structure, attribution, and creative got the attention they needed, in that order.
The outcome
2.4× lead volume — and, more importantly, a program the team can run, measure, and compound on instead of a black box they have to trust.
A founder-led agency that competes on relationships — and inbound.