A founder-led agency that competes on relationships, and on inbound.
An end-to-end growth program for a founder-led real estate team (web, paid, SEO, creative, social, and CRM), tuned to the long cycle of residential real estate.
MIA Homes Team is a boutique real estate agency founded by Marta, a Colombian immigrant, former fashion entrepreneur, and licensed agent for 15+ years. Headquartered in Weston, Florida, the team serves clients across major U.S. metros (Miami, Chicago, Los Angeles, and New York) with a relationship-first approach to buying and selling. The philosophy is simple and stated plainly: clients come first, and communication never stops during the transaction.
- Founded by Marta, 15+ year licensed agent
- Headquartered in Weston, FL; serves MIA, CHI, LA, NYC
- Relationship-first, founder-led
- Full stack: web, paid, SEO, creative, social, CRM
The brief
Real estate is the most relationship-driven business there is, and Marta built MIA Homes Team on exactly that: 15-plus years licensed, a founder's story as a Colombian immigrant and former fashion entrepreneur, and clients across Miami, Chicago, LA, and New York. The challenge is that relationships don't scale by themselves. To keep the pipeline full between referrals, the team needed a marketing engine as consistent as its service.
Our work
We run the full stack for MIA Homes (website, SEO, paid, creative, social, and CRM), tuned to the long, considered cycle of residential real estate. Paid captures in-market buyers and sellers; SEO and social keep the brand present through the months a client spends deciding; and the CRM makes sure no lead goes cold while the relationship develops. One system, built around how people actually choose an agent.
Why it works
A founder-led agency wins on trust, but trust has to be in front of someone the moment they're ready to move. By pairing Marta's relationship-first approach with a steady inbound engine, the team stops depending solely on referrals and starts compounding its own demand, without losing the personal touch that closes the deal.
A founder-led agency that competes on relationships, and on inbound.