A foundation making active life after spinal cord injury more accessible.
Brand, website, and ongoing marketing leadership for an adaptive-sports foundation co-founded by KAFURE founder Alex Kafure, who also serves as the foundation's CMO.
Push On Foundation helps people with spinal cord injuries live actively through adaptive sports, fitness, education, advocacy, mentorship, and community. Founded by Ben Kunzle, Giuliana Kunzle, Cristina Gonzalez, and Alex Kafure, the organization provides free workout clinics for wheelchair users, sponsors para-athletes, organizes inclusive activities, and develops adaptive athletes through equipment, training, and support.
- Co-founded by Ben Kunzle, Giuliana Kunzle, Cristina Gonzalez, and Alex Kafure
- Free workout clinics and adaptive fitness programs
- Para-athlete sponsorship, equipment, training, and mentorship
- Alex Kafure serves as co-founder and CMO
Adaptive Sports After Spinal Cord Injury: How to Find the Right Way Back In
A practical introduction to adaptive sports, workout clinics, sponsorship, community, volunteering, and choosing safe opportunities after spinal cord injury.
Why Push On exists
Push On began with a shared belief that a spinal cord injury should not close the door on sport, fitness, competition, or community. The foundation removes practical barriers through free clinics, adaptive programming, athlete sponsorship, equipment, mentorship, and experiences designed around access from the beginning.
Our role
This is not a conventional client relationship. KAFURE founder Alex Kafure co-founded Push On and serves as its CMO, so the marketing work is led from inside the mission. We shape the brand, website, messaging, content, and digital systems that help participants find programs, volunteers get involved, partners understand the impact, and donors support the work.
Building an accessible growth system
A nonprofit needs more than awareness. Its digital presence has to connect several journeys at once: someone looking for an adaptive program, an athlete seeking support, a volunteer ready to help, and a sponsor evaluating where a contribution can matter. The website and marketing program organize those paths clearly, then give the foundation a platform for events, fundraising, education, and long-term community growth.
What the work supports
Push On's programs include wheelchair workout clinics, adaptive martial arts, run clubs, aquatic activities, para-athlete sponsorship, and developmental training. Each program creates another way for people to build confidence, refine skills, compete, and find a community that understands the realities of active life after spinal cord injury.
A foundation making active life after spinal cord injury more accessible.