A boutique securities firm rebuilt to look like the practice it actually is.
New logo, new brand system, and a new website built to match the caliber of the work — paired with an SEO foundation that turns the site into a steady source of qualified inbound.
Torres Law is a Fort Lauderdale boutique firm led by Osvaldo "Ozzie" Torres, a former partner at Greenberg Traurig and Schulte Roth & Zabel. The practice focuses on securities offerings (Reg D, Reg S, EB-5, digital assets), corporate and M&A work, and finance for real estate and commercial transactions. Founded in 1993, the firm has closed 500+ transactions, is NMSDC-certified as a Minority Business Enterprise, and is ranked among the top EB-5 programs in the country — large-firm pedigree delivered with the responsiveness of a boutique.
- Founded 1993 · 500+ completed transactions
- Founder is ex-Greenberg Traurig, ex-Schulte Roth & Zabel partner
- Ranked #15 nationally in EB-5 programs
- NMSDC-certified Minority Business Enterprise · AVVO 10.0
The brief
Torres Law had the pedigree — big-firm partner background, hundreds of closed deals, a sophisticated practice in securities and EB-5 — but the brand and website didn't tell that story. Prospects landing on the site couldn't tell a boutique with Greenberg Traurig-caliber experience apart from a generic solo shop. The firm needed the public surface to match the work.
Our approach
We rebuilt the identity from the ground up: new logo, new typographic system, a color and layout language that reads as serious counsel rather than templated legal marketing. On top of that, a new website structured around the firm's real practice areas — securities, corporate, finance, licensing — and an SEO foundation targeting the specific queries that actually produce qualified inbound for a boutique firm.
The outcome
A brand and site that look like the practice Ozzie actually runs, with SEO scaffolding in place to compound. Qualified inbound has picked up meaningfully since launch — the site is now doing its share of the business-development work instead of undermining it.
A boutique securities firm rebuilt to look like the practice it actually is.