A sustainability brand built on a founder's story, scaled profitably.
Web, paid, and SEO for a mission-driven bamboo products brand — growth that didn't cost the values.
PAUJI Outdoors is a mission-driven sustainable goods brand founded in 2019 in Weston, Florida by Cristina Gonzalez — originally from Caracas, Venezuela, named after the Amazonian town of Pauji where she first felt a direct connection to the natural world. Since launch, PAUJI has focused on bamboo-based alternatives to single-use plastics — cutlery, kitchenware, and lifestyle goods — with a mission to make conscious consumption default for outdoor-minded consumers.
- Founded 2019 in Weston, FL
- Founder-led by Cristina Gonzalez (ex-Venezuela)
- Bamboo-focused alternatives to single-use plastics
- Mission-first brand with an audience built on Instagram
The brief
PAUJI Outdoors came to us looking to move a specific number through e-commerce · full-funnel. The starting conditions: real spend, partial tracking, and a gap between what dashboards reported and what the business was actually seeing.
Our approach
We ran the engagement the way we run every engagement — one senior team, one weekly operating rhythm, and measurement rebuilt before the campaigns. Structure, attribution, and creative got the attention they needed, in that order.
The outcome
2.6× revenue yoy — and, more importantly, a program the team can run, measure, and compound on instead of a black box they have to trust.
A sustainability brand built on a founder's story, scaled profitably.