Unified demand for a platform that unifies employee programs.
A multi-year growth partner for a mobile-first employee engagement platform: paid acquisition, a full website relaunch, end-to-end SEO, and a HubSpot rebuild that turned their CRM into a system the team actually runs on.
GoPivot Solutions is a mobile-first employee engagement platform that unifies corporate wellness, workplace safety, culture, and recognition in a single experience, built for complex, distributed employers who don't want another vendor for every initiative. The model is behavior-driven and incentive-led: employees earn points for wellbeing activities, safe behaviors, and positive engagement, then redeem them through a marketplace that now includes Gift of College® 529 contributions. Unlike traditional wellness platforms, GoPivot is pay-for-performance (not PEPM), charging only when employees engage.
- Mobile-first: wellness, safety, culture, recognition in one app
- Pay-for-performance pricing, no PEPM
- Rewards marketplace includes Gift of College 529 contributions
- Bilingual program management team
Our work
KAFURE has been GoPivot's growth marketing partner for two years, managing paid advertising, SEO, and website development. We oversee their paid acquisition strategy, built and optimized lead-generation forms, implemented conversion tracking for accurate attribution, and integrated HubSpot into their marketing program to strengthen lead capture, routing, and reporting.
Website + SEO
In 2025 we helped redesign and launch GoPivot's website, and have continued to manage their SEO end-to-end: technical SEO, on-page optimization, and ongoing blog content production.
HubSpot, rebuilt
In 2026 we took over GoPivot's HubSpot end-to-end. We restructured the sales pipeline so win-rate reporting finally works, modeled their broker-referral channel so revenue by partner is visible for the first time, structured every deal source for clean attribution, merged duplicate records, and trimmed a marketing-contact list bloated with client employee rosters down to the people they actually market to, sizing the bill to real usage. What was a system they paid for became one they operate on.
The outcome
GoPivot's content now ranks on Google's first page (top five) for the decision-stage queries buyers actually run, from "how to choose a wellness platform for your company" to "comparing corporate wellness vendors," drawing more than 2,600 organic clicks and 115,000 impressions over five recent months. Paired with paid acquisition and HubSpot-tracked lead capture, it sustains demand through both channels.
Unified demand for a platform that unifies employee programs.