Unified demand for a platform that unifies employee programs.
Two years running demand for a mobile-first employee engagement platform — paid acquisition, a full website relaunch, end-to-end SEO, and HubSpot integrated into the pipeline.
GoPivot Solutions is a mobile-first employee engagement platform that unifies corporate wellness, workplace safety, culture, and recognition in a single experience — built for complex, distributed employers who don't want another vendor for every initiative. The model is behavior-driven and incentive-led: employees earn points for wellbeing activities, safe behaviors, and positive engagement, then redeem them through a marketplace that now includes Gift of College® 529 contributions. Unlike traditional wellness platforms, GoPivot is pay-for-performance (not PEPM), charging only when employees engage.
- Mobile-first: wellness, safety, culture, recognition in one app
- Pay-for-performance pricing — no PEPM
- Rewards marketplace includes Gift of College 529 contributions
- Bilingual program management team
Our work
KAFURE has been GoPivot's growth marketing partner for two years, managing paid advertising, SEO, and website development. We oversee their paid acquisition strategy, built and optimized lead-generation forms, implemented conversion tracking for accurate attribution, and integrated HubSpot into their marketing program to strengthen lead capture, routing, and reporting.
Website + SEO
In 2025 we helped redesign and launch GoPivot's website, and have continued to manage their SEO end-to-end — technical SEO, on-page optimization, and ongoing blog content production.
The outcome
Across the engagement, our work has helped GoPivot generate hundreds of leads and improve rankings for priority keywords, including "Corporate Wellness Programs" — supporting sustained demand through both paid and organic channels.
Unified demand for a platform that unifies employee programs.