Building a category brand with measured performance.
A Philadelphia-based luxury eyewear retailer with a celebrity clientele — scaled through disciplined creative and a clean funnel that respects the price point.
Eyechic is a high-end sunglasses and eyewear boutique with a flagship in Philadelphia and an online destination carrying designer labels including Cartier, Gucci, Chrome Hearts, Dita, Chanel, Balmain, Dior, Tom Ford, Givenchy, Sabine Be, Face A Face, Loewe, Anne et Valentin, Lindberg, and Frency & Mercury. The store has built a loyal following — including notable celebrity clients — by combining top-of-market assortment with the service expectations of a true boutique.
- Philadelphia flagship + online
- Cartier, Chrome Hearts, Dior, Tom Ford, Chanel and more
- Celebrity clientele
- True boutique experience online and in-store
The brief
Eyechic came to us looking to move a specific number through dtc · brand + performance. The starting conditions: real spend, partial tracking, and a gap between what dashboards reported and what the business was actually seeing.
Our approach
We ran the engagement the way we run every engagement — one senior team, one weekly operating rhythm, and measurement rebuilt before the campaigns. Structure, attribution, and creative got the attention they needed, in that order.
The outcome
62% new-customer revenue — and, more importantly, a program the team can run, measure, and compound on instead of a black box they have to trust.
Building a category brand with measured performance.