Building a category brand with measured performance.
A Philadelphia luxury eyewear boutique with a celebrity clientele, scaled through disciplined Meta creative and a clean funnel built to respect a four-figure price point.
Eyechic is a high-end sunglasses and eyewear boutique with a flagship in Philadelphia and an online destination carrying designer labels including Cartier, Gucci, Chrome Hearts, Dita, Chanel, Balmain, Dior, Tom Ford, Givenchy, Sabine Be, Face A Face, Loewe, Anne et Valentin, Lindberg, and Frency & Mercury. The store has built a loyal following (including notable celebrity clients) by combining top-of-market assortment with the service expectations of a true boutique.
- Philadelphia flagship + online
- Cartier, Chrome Hearts, Dior, Tom Ford, Chanel and more
- Celebrity clientele
- True boutique experience online and in-store
The brief
Eyechic carries the names people travel for (Cartier, Chrome Hearts, Dita, Tom Ford, Chanel) with a Philadelphia flagship and a celebrity clientele. Selling eyewear at that price point online is a different problem from moving volume: the funnel has to respect the product. Discount-and-urgency tactics that work for $30 sunglasses actively cheapen a four-figure frame.
Our work
We scaled Eyechic through disciplined Meta creative and a clean funnel built for the price point: product-forward, brand-safe, and free of the coupon clutter that signals "cheap." The assortment does the selling; the job is to put the right frame in front of the right buyer and remove every reason to hesitate at checkout. Reporting is tied to new-customer revenue, not vanity reach.
Why it works
At the top of the market, brand and performance aren't a trade-off; the performance comes from looking like you belong next to the houses you carry. A funnel that feels as considered as the boutique is what converts a luxury browser into a buyer, and a buyer into someone who comes back for the next pair.
Building a category brand with measured performance.