A rebuilt paid engine doubled new-client revenue, year over year.
Three years managing Ubiquity's paid acquisition across Google, Bing, and LinkedIn — with the tracking, copy, and customer-journey mapping that made the attribution actually match the pipeline.
Ubiquity Retirement + Savings is the original flat-fee small-business 401(k) provider, serving employers with 1–100 employees in all 50 states since 1999. Their model replaces the industry's asset-based fees with transparent, fixed monthly pricing — so plan costs don't grow with the participant balance. Ubiquity offers everything from cost-effective baseline plans to highly customizable options with employer match, profit-sharing, and full fiduciary support, and publishes an extensive education library for plan sponsors evaluating plan design, recordkeeping, and fiduciary considerations.
- Founded 1999, serving all 50 states
- Original flat-fee 401(k) provider — no per-participant, no AUM drag
- Plans for 1–100 employees, including owner-only
- Digital recordkeeping + plan administration built in
Our work
KAFURE has been Ubiquity's growth marketing partner for three years, managing paid advertising across Google, Microsoft (Bing), and LinkedIn. We write all ad copy, support conversion tracking implementation, and map the customer journey end-to-end so attribution and reporting reflect how prospects actually move from click to consultation to closed business.
The outcome
From 2024 to 2025, our work helped Ubiquity double closed-won revenue from new client acquisition by improving lead quality, tightening targeting, and aligning messaging across channels.
A rebuilt paid engine doubled new-client revenue, year over year.