Performance creative for a category-defining procurement platform.
Paid social, landing pages, and creative for a venture-backed procurement platform defining its own category.
Zip is the AI procurement platform that pioneered the Intake-to-Procure category — a consumer-grade front door for any employee to initiate a purchase request, routed through the right approvals and plugged into every downstream ERP, CLM, ITSM, and GRC. Founded in 2020 by Rujul Zaparde and Lu Cheng (both former Airbnb), Zip serves mid-market and enterprise customers with an average annual contract around $82K and has become a central control layer for finance and procurement teams at modern companies.
- Founded 2020 by ex-Airbnb team (Rujul Zaparde, Lu Cheng)
- Category pioneer: "Intake-to-Procure"
- Mid-market + enterprise; ~$82K avg annual contract
- Pre-built connectors to ERP, CLM, ITSM, GRC
The brief
Zip came to us looking to move a specific number through fintech / saas · paid social. The starting conditions: real spend, partial tracking, and a gap between what dashboards reported and what the business was actually seeing.
Our approach
We ran the engagement the way we run every engagement — one senior team, one weekly operating rhythm, and measurement rebuilt before the campaigns. Structure, attribution, and creative got the attention they needed, in that order.
The outcome
-34% cost per install — and, more importantly, a program the team can run, measure, and compound on instead of a black box they have to trust.
Performance creative for a category-defining procurement platform.