A brand we co-founded, built to compound.
An outdoor adventure brand co-founded by Alex Kafure — the same playbook we run for clients, run on ourselves.
Camping Is Easy® is a specialty outdoor adventure e-commerce store built around carefully selected gear for campers, hikers, and weekend adventurers. Co-founded by Alex Kafure and Erik Abrams, the brand curates tents, footprints, poles, trekking gear, hydration, lighting, winter sports equipment and more — choosing manufacturers that share their standard of high quality at the lowest possible carbon footprint.
- Co-founded by Kafure's principal, Alex Kafure
- Built end-to-end in-house — storefront, creative, paid, SEO
- Manufacturers vetted for low carbon footprint
- A live sandbox for the same tactics we run for clients
Why it's on this page
Most of our work is protected by client confidentiality — numbers we can't show, creative we can't reshare. Camping Is Easy is our own brand, so the work is fully public. If you want to see how we structure an e-commerce account, landing pages, Meta creative, and reporting, this is the one case where you can just go look.
Skin in the game
We run Camping Is Easy on the same operating discipline we sell: weekly read, clean attribution, creative tested against real hypotheses, and decisions made on unit economics — not impressions. It's the best kind of portfolio piece, because when the plan fails, we're the ones who pay for it.
A brand we co-founded, built to compound.