A restructured paid-search program delivered 5.8× ROAS in 90 days.
Restructured a sprawling Google Ads account around true search intent, rebuilt tracking, and rebalanced spend toward prospect queries that actually convert.
Aroma360 is a Miami-based luxury scent marketing and branding company — the category leader in cold-air diffusion for homes, businesses, and automobiles. Founded by Benzion Aboud, Aroma360 has grown into a reported $250M business serving over two million customers, with a high-profile commercial roster that includes Ferrari, Ritz-Carlton, Atlantis Paradise Island, Cipriani, and W South Beach. In 2024 the company acquired NextScent and launched Aroma360 Pro, a dedicated commercial services division, and holds a patent on its Wireless Pro™ diffusion system.
- $250M business, 2M+ customers
- Clients include Ferrari, Ritz-Carlton, Atlantis, Cipriani, W South Beach
- 90+ custom signature scents across 22 countries
- Patented Wireless Pro™ diffusion technology
The brief
Aroma360 came to us looking to move a specific number through google ads · performance max. The starting conditions: real spend, partial tracking, and a gap between what dashboards reported and what the business was actually seeing.
Our approach
We ran the engagement the way we run every engagement — one senior team, one weekly operating rhythm, and measurement rebuilt before the campaigns. Structure, attribution, and creative got the attention they needed, in that order.
The outcome
5.8× roas on prospect search — and, more importantly, a program the team can run, measure, and compound on instead of a black box they have to trust.
A restructured paid-search program delivered 5.8× ROAS in 90 days.